January 26, 2023 – 7 minute read 5 Tips to Being a Successful Seller on Amazon Digital Marketing, Thought Leadership Thinking about growing your business by selling on Amazon? After the COVID-19 pandemic surged throughout the world, the immense growth of eCommerce and online shopping has skyrocketed throughout the industry. Getting started with selling on [...]
January 25, 2023 – 5 minute read How Amazon Gets You to Spend More Digital Marketing, Thought Leadership Ever catch yourself buying products, clothes, or random items that you really don’t need from Amazon? How many times has an item popped up in your email or on the Amazon web browser as “Amazon Recommended,” and [...]
January 22, 2023 – 7 minute read Top Reasons Why Businesses Should Sell on Amazon Digital Marketing, Thought Leadership If you thought Jeff Bezos randomly named his company “Amazon” because he simply wanted to, you thought wrong. Bezos actually named his business after one of the largest rivers in the world, the Amazon River, to [...]
September 30, 2022 – 7 minute read – Are you using the correct marketing techniques to reach your intended audience online? Know the differences between marketing to a business and marketing to a consumer. Here’s what-to-know to ensure that your business is optimizing ad and campaign spends on digital platforms…
September 13, 2022 – 7 minute read Top 5 Benefits of Digital Marketing Digital Marketing, Thought Leadership Odds are, marketers are investing tons into digital ad spend. But are you fully leveraging digital marketing strategies to their fullest potential? Are you reaching the right target audiences with the right personalized messages? It is crucial, now [...]
September 6, 2022 – 5 minute read – Digital marketing has never been more crucial. We live in an era where people rely on digital media for news, social connections, and so much more. As a result, reaching customers and prospective customers via digital platforms is top of mind…
June 8, 2022 – 7 minute read – Marketing can be a powerful tool for creating brand awareness and driving more sales for your business. However, without the right strategies in place, it can also become a costly endeavor that doesn’t generate much in return. Before you start throwing…
June 4, 2022 – 6 minute read – On-site optimization is a mix of qualitative and quantitative research used to identify problem areas on a website in order to give actionable insights for improvement. Quantitative research is done by diving into the numbers to figure out what is…
June 2, 2022 – 10 minute read – What exactly is a site bounce and how is it different than a site exit? A bounce is recorded when a user enters your site and leaves without an interaction on your page. Note: bounces can still happen even if a user reads your content. Even if users are spending minutes of…
August 17, 2021 – 7 minute read Getting Started with Search Engine Optimization (SEO) for eCommerce Digital Marketing, SEO, Thought Leadership Whether you’re just getting started online or the owner of multiple sites, search engine optimization (SEO) matters. Following SEO best practices positively impacts your performance in organic search results which helps more users discover [...]
