September 30, 2022 – 7 minute read – Are you using the correct marketing techniques to reach your intended audience online? Know the differences between marketing to a business and marketing to a consumer. Here’s what-to-know to ensure that your business is optimizing ad and campaign spends on digital platforms…
Category Archives: Thought Leadership
Top 5 Benefits of Digital Marketing
September 13, 2022 – 7 minute read Top 5 Benefits of Digital Marketing Digital Marketing, Thought Leadership Odds are, marketers are investing tons into digital ad spend. But are you fully leveraging digital marketing strategies to their fullest potential? Are you reaching the right target audiences with the right personalized messages? It is crucial, now [...]
What is Digital Marketing?
September 6, 2022 – 5 minute read – Digital marketing has never been more crucial. We live in an era where people rely on digital media for news, social connections, and so much more. As a result, reaching customers and prospective customers via digital platforms is top of mind…
3 Ways to Stop Wasting Marketing Funds
June 8, 2022 – 7 minute read – Marketing can be a powerful tool for creating brand awareness and driving more sales for your business. However, without the right strategies in place, it can also become a costly endeavor that doesn’t generate much in return. Before you start throwing…
What is On-Site Optimization?
June 4, 2022 – 6 minute read – On-site optimization is a mix of qualitative and quantitative research used to identify problem areas on a website in order to give actionable insights for improvement. Quantitative research is done by diving into the numbers to figure out what is…
How to Prevent Unnecessary Bounces & Exits
June 2, 2022 – 10 minute read – What exactly is a site bounce and how is it different than a site exit? A bounce is recorded when a user enters your site and leaves without an interaction on your page. Note: bounces can still happen even if a user reads your content. Even if users are spending minutes of…
What’s a SWOT Analysis?
May 9, 2022 – 4 minute read – As companies look to find out how their competition is currently operating in comparison to their own businesses, they can uncover areas where they can better perform and differentiate themselves in the market. A “SWOT” analysis is a framework used to evaluate a business’s competitive positioning within its industry…
Alibaba.com Expert Q&A Panel: Getting Started with Online Retail
December 20, 2021 – 3 minute read Alibaba.com Expert Q&A Panel: Getting Started with Online Retail Industry Updates, Thought Leadership When it comes to getting start with online retail, digital entrepreneurs have many options. From joining a marketplace to setting up a storefront of your own there are different pros and cons to each. Join [...]
Getting Started with Search Engine Optimization (SEO) for eCommerce
August 17, 2021 – 7 minute read Getting Started with Search Engine Optimization (SEO) for eCommerce Digital Marketing, SEO, Thought Leadership Whether you’re just getting started online or the owner of multiple sites, search engine optimization (SEO) matters. Following SEO best practices positively impacts your performance in organic search results which helps more users discover [...]
Launching Your PWA Storefront
This is a custom excerpt. There are resources out there to help you develop your PWA site if you have an in-house development team with the right skills to build it. However, partnering with an industry-leading commerce expert like Silk Software can help you get started quickly with a proven PWA solution.