Group Publishing Launches New Headless Site on BigCommerce
Serving both direct consumers and B2B customers, Group Publishing was able to fully migrate and launch a successful site on BigCommerce complete with seamless CMS, ERP, and API integrations and data flow.
Challenge
As Group Publishing sought to completely transform its business roadmap and journey, it was important for the team to be able to manage its website without extensive coding while still meeting its specific integration and content needs. The Group Publishing team needed the tools and workflows necessary to successfully migrate its website from its original platform over to BigCommerce and fulfill its custom business requirements.
Solution
Silk was able to provide Group Publishing with the features and functionalities needed to meet its requirements and management expectations. With a new headless website on BigCommerce equipped with CMS, ERP, and API system integrations for a seamless management and content workflow, Group Publishing is able to serve both its B2B and B2C customers through its website. In addition to visual design and organized content structure, the brand’s website leverages optimized checkout flows and product listing and detail pages for the best user experience.
Features & Functions in Detail
B2B AND B2C FEATURES
With a hybrid website on BigCommerce, Group Publishing is able to serve, reach, and connect with different B2B and B2C customers. This versatile and unique aspect of the site allows for different customer workflows. Group Publishing’s site management is also organized for easy user navigation.
CMS, ERP, & API IMPLEMENTATIONS
Leveraging Umbraco for its CMS system, Netsuite for its cloud-based ERP system, and other API layers, Silk seamlessly integrated different systems with Group Publishing’s website. The systems were connected and delivered essential data. With a solid CMS and ERP systems integration, the site had the necessary content and consumer information available for easy access.
VISUAL DESIGN & CONSULTATION
From technical architecture and UX design to improved content and product discoverability, Silk delivered the services and solutions needed for a beautifully designed website. With a clear understanding of the optimal checkout flow, product listing pages, and product detail pages, the site is equipped with all the needed features for Group Publishing’s successful digital transformation.
Let’s Talk Commerce
Ready to take your business to the next level? Lets get started.