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Personalizing Shopware Products with Contentful: A Guide

If you want to personalize your Shopware products with dynamic content, Contentful is a headless CMS that provides an API that allows you to easily embed content into your Shopware store. In this guide, we’ll show you how to get started with Contentful and personalize your products.

To get started, you need to create a Contentful account and create your first space. This is where you manage your content. From there, you need to configure the Contentful Source plugin. This allows Shopware to connect to Contentful via the Contentful API. After installing the Contentful Source plugin, you can start creating content in Contentful and linking it to your products.

To personalize your products with Contentful, you need to create content assets called product syndications. These syndications tell Shopware which content you want to associate with the product. You can create separate syndications for each type of product detail, such as name, description, images, and videos.

After syndication is created, you need to edit the templates to include dynamic content. You can use tags in your template that refer to a content item, such as {{content.name}} for the product name or {{content.description}} for the product description. This allows you to have one template that displays different content depending on which product is displayed. Finally, you can use the Contentful source plugin to preview your work. This will give you an idea of what your store content will look like and allow you to make adjustments before the product goes online.

With Contentful, it is easy to personalize your Shopware products with dynamic content. Take the time to set it up and maximize its full potential.

Want to get started on Contentful? Silk can help.